Mike DeWitt - Founder of TRaC Associates
 It's been a rewarding and exciting journey that brought me to TRaC Associates, LLC. Starting with Epson America in the early
computer days, I moved to LCD projection in 1989. I marketed
some of the first LCD panels with Dukane and moved to In Focus
Systems as its first National Sales Manager in 1990. I have
taken part in launching, marketing and selling the world's
first color LCD panel, the first LCD projector, and the first
sub-10 lb projector.
So why am I telling you all this? It is because, after 19
years selling the back end hardware for digital projection,
I'd finally arrived at the most important piece of the digital
projection chain the viewer interface.
Suddenly I realized that the investment people made in all
that cool, hi-tech hardware was limited by the performance
of the projection display. It was all about communicating
with your audience and that, to us, meant more than just throwing
up a white matte screen. What a shock! How could anything
without a chip in it be hi-tech.
And so TRaC Associates emerged as a Specialty Projection
Display company. I wanted to offer customers unique display
solutions and, most importantly, advice and consultation based
on my extensive digital projection background.
I think we've done that. My philosophy is that if you take
the time to call us, you might not end up buying from us,
but you can be assured we will answer your questions and point
you in the right direction.
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