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TRaC Associates is the world's largest single source
for ultra high performance and specialty digital projection
screens. We have the exclusive North American rights
to many products including the world's first 20 Gain
display, GlassVu, our Floating (3D) Display, our 2-Way
display and MirrorVu. We continue to innovate with products
like our Window TV and custom mounting solutions. And
we continue the search for cutting edge digital projection
products.
When Dave and I first viewed the black shelves projection
screens in 2000, we developed the vision which drives
the company today. Bring the digital projection market
the most unique, high performance displays the world
has to offer, and help people communicate in areas and
venues never before achievable.
We have been in the digital projection business since
its infancy and have a combined 25+ years as executives
at digital projection pioneers like In Focus Systems,
Lightware, & Dukane. All of the sudden, we realized
that to benefit from the performance capabilities and
justify the expense of digital projectors, projection
screens needed to be of higher quality and performance.
Imagine our surprise when we realized the digital projectors
we had championed for years had creativity and flexibility
attributes that couldn't be truly utilized by the current
screen technology. This led us to the conclusion that
far too little attention was being paid to the most
important reason for purchasing a projector the viewer
interface. After all, what good was a great projector
if the image was going to be reproduced on a mediocre
screen?
But TRaC needed to be more than just a company selling
some very cool products. We wanted to help those people
who wanted to communicate visually, but for whatever
reason (cost, technology limitations, physical space
limitations, etc) could not do so. We needed to offer
our knowledge and experience freely to help our customers
become visual superstars in the eyes of their clients.
So, when you work with TRaC Associates, you will get
more than just great products. You will get straight
answers on what will and will not work. We will even
direct you to another technology if we don't think
our products are the right solution for you.
Leverage our extensive digital projection experience
and market knowledge to offer truly creative designs
and marketing solutions with impact beyond the sameness of current technology.
Benefit from our 4 years of searching and evaluating
products worldwide. Tap into the knowledge we've received
while getting feedback and consulting with designers,
architects, staging companies, AV integrators, trade
show developers and content creators to understand the
needs and concerns of each market.
Mike DeWitt
Managing Partner
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