TRaC TransVuE Displays in new Nokia Stores
TRaC TransVuE displays are being utilized in the new Nokia stores
New Ring Tone for Nokia
By Anne DiNardo, Associate Editor (2005-08-29)
Nokia Experience Center - Multiple mall locations
When it comes to cell phones, it’s all about minutes. Or is it?
Mobile communications provider Nokia was tired of relying on service centers to talk about its products and services with customers. It also wanted to break the current buying paradigm that had cell phone users considering first what minutes plan was right for them before picking out a phone that matched their needs.
So to break that mold, Nokia created the Nokia Experience Center, a mall kiosk-inspired space where nothing is actually sold, but rather one that gives customers a brand-centric place to make a tangible and visceral connection with Nokia products and its brand.
“The idea is that Nokia will make a big impact with customers so that they’ll seek out their products at regular cell-phone outlets and ask for them by name,” says Lynn Rosenbaum, creative director at design firm Fitch (Powell, Ohio), which worked with Nokia on the branding initiative. “This space is all about phones and features, not about service plans.”
The freestanding, glass-enclosed structure has transparent walls, a perforated ceiling and two entrances, allowing visitors to stay connected with the mall’s ambient sounds and sights while being immersed in the Nokia brand.
Reflecting the high-tech nature of the brand, as well as its European roots (parent company Nokia Corp. is based in Espoo, Finland), the space marries warm and cool tones with brushed silver finishings, warm wood flooring and colorful graphics.
Undulating tables keep visitors flowing through the space and puts them in touch with phones at all angles. Internally illuminated acrylic buttons hold each phone to the table and can be turned 360 degrees, further maximizing the potential of the small space.
June 2005 Newsletter - Lumin Vision Projection Displays
TRaC Associates offers a product which delivers video to an entire room at a cost anyone can afford! LUMIN Vision 2-Way Displays are available in three versions, either framed, unframed, or on a motorized roll.
The frame is an elegant aluminum tube structure which suspends the display for edge to edge viewing. Display sizes extend to 119” diagonal (motorized roll only) and up to 100” diagonal (16×9) for free-hanging or wall mounting.
Without a doubt the LUMIN 2-Way projection display is the most versatile display on the market!
Integrators and endusers alike will love the flexibility this display offers. In video intensive applications, it delivers bright (5 Gain) images on both sides while maintaining a 120 degree viewing cone to 1/2 brightness.
In more traditional applications, where text is important, it becomes a Hi-Gain front or rear projection display.
The LUMIN 2-Way can be cut to any shape or size and can be mounted on curved surfaces, a wall, or as a free hanging display. Projector placement, orientation, or angle is not an issue!
Want to save money and not compromise quality. TRaC can provide a 60”, framed system with a DLP projector for under $3,000!
THE EDGE
COST OF OWNERSHIP IS AN ISSUE
LCD projectors were originally designed for clean air environments and limited usage in corporate meetings. But now projectors are being used in Sports Bars, digital signage, and other heavy usage environments where air quality cannot be controlled.
Over heating, lamp life, and cleaning have become major cost of ownership expenses. Enter the Projector Protector a patented cooling system offered by TRaC Associates.
By reducing the heat build-up within the projector, it eliminates the biggest enemy of the projector electronics. The cooling system totally eliminates the cost of quarterly cleanings, extends lamp life and adds to the robustness of the projector itself! It pays for itself in the first year!
April 2005 Newsletter - Front Projection Displays
TRaC Associates is now shipping the astonishingly bright LUMIN Silver Ultra. The world’s first 20 Gain front projection display!
Displays are available in three versions, either framed, unframed, or on a motorized roll.
Display sizes extend to 250” diagonals (16.5’ x 12.5’) and beyond (customized)!
Designers will enjoy the performance and flexibility as this unique front projection display is available in virtually any aspect ratio and can be shaped and formed to meet most needs.
The LUMIN Silver Ultra is resolution independent and designed for today’s high resolution DLP/LCD digital projectors. The display has a homogeneous, non-structured display surface which is tough, resistant to scratching, and weatherproof, while still providing vivid, dynamic images.
The LUMIN Silver Ultra is the newest addition to a growing line of hi-Gain, specialty projection displays manufactured by LUMIN Vision. It is made utilizing an extremely light intense Optical Polymer technology.
Other LUMIN displays include the LUMIN PowerVu which is a 20 Gain, rear projection foil, and the LUMIN 2-Way. LUMIN projection displays are designed for optimum performance in most high environmental light applications.
THE EDGE BRIDGING THE GAP
If content is “king,” then the viewer interface is “queen.” Great content demands the great presentation of bright and beautiful images!
No technology delivers the cost effective performance of the new breed of projection displays. They bridge the gap between the low end white matte screens and today’s plasma and LCD displays.
People respond to “big” and “bright.” Specialty projection displays deliver both, and they are not limited in size & resolution unlike electronic displays. They are more attractive and offer higher performance than the low-end market.
Expand your customer’s creative options and application flexibility. Consider TRaC’s specialty displays on your next project. Save money and deliver astonishing images!
