Trac Associates Projection Screen News

TRaC Associates offers a wide option of window projection screen films and surfaces for digital signage. A.R.T. Dart in Seattle has incorporated these offerings into many of their digital signage solutions for their clients desiring to have active and interactive window displays for capturing the attention of retail customers.

Please contact TRaC on this web site for product descriptions or A.R.T. Dart in Seattle for comprehesive design assistance in developing a digital signage solution.

Below is a snap shot of A.R.T. Darts offerings on their web site.

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PROJECTOR DISPLAY SYSTEMS
DartVU (TM) projector-based display solutions offer vibrant and noticeable messaging and video via high-contrast, window-mountable display screens (combined with the playback vehicle of your choice and applicable projector–also available from A.R.T.). Lightweight and durable, these products are ideal for retail settings, trade shows, window displays, museum installations, and any other application where the attention of your audience is paramount. Free-standing, window, or ceiling-mount options are available in screen sizes from 40″ to 120″ (inquire for custom sizes).

GlassVu is the most advanced rear projection display available. With a contrast ratio of 500:1, the GlassVu offers unprecedented imagery in full daylight.

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TransVu is the newest in the DART line of high quality projection displays. With no distracting lines or pixels and available up to 100″, it is the premier transparent display on the market (available in transparencies of 25%, 50%, or 75%).

Artistic Resources & Technology, LLC
1900 W. Nickerson St., Suite 116-130
Seattle, WA 98119
(206) 686-7879
Email: cs@artdart.com

TRaC Associates provided a daylight viewable dynamic digital signage projection window screen for a Candanian library to replace static posters. The “Window TV” consisted of coupling the day light viewable screen technology of the GlassVu film with a commercial projector to enable flexibility and daylight viewability of content on the library window to outside viewers. Foxchapel Marketing and Design worked with the London Library for the design and installation.

Fox Chapel’s press release is shown below. Please contact them for application details or TRaC Associates for more information on the GlassVu and other window projection screen films.

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Contact: Walter Hanisch
Foxchapel Marketing & Design
Phone 519 473 9200
Fax 519 463 3496
www.foxchapel.ca

Foxchapel Marketing & Design awarded eye catching marketing contract for London Library
London design firm specializing in digital marketing

works with Library staff to provide a unique solutionto support their new

strategic marketing campaign entitled “My Library”

PROJECT PROFILE
The Management of The London Library determined that the present static display facing into Galleria’s central atrium needed to be replaced. The Library expressed a desire to utilize a more technically advanced and effective marketing solution.

CHALLENGE
The solution had to be economically viable and user friendly. After consultation it was determined that the direction the Library wanted to follow required a creative and unique solution to compliment their present forms of communication. Foxchapel was commissioned to provide a solution that would encompass the Libraries requirements.

SOLUTION
Foxchapel worked closely with management and staff to determine the specific requirements and after consultation with its team of professional offered several solutions to work within the Libraries budget. With a few adjustments a final direction and action plan was agreed upon. Foxchapel will be providing a complete turn key solution that is designed to be user friendly and upgradeable as the Libraries needs grow. Foxchapel will be installing up an impressive 60″ diagonal Window TV image screen, powered by a media digital player and projector, allowing for the broadcast of the Libraries important messages. Installation is scheduled to coincide with the Libraries launch of their re-branding campaign.
ABOUT FOXCHAPEL
Foxchapel integrates multiple media to reach out to your clients and strengthen your brand. With our extensive background in re-fom1ing how organizations touch their customers Foxchapel provides a complete range of design and marketing services by selecting creative teams uniquely suited to your project.

Projection films for window signage, trade shows and special effects are becoming extremely popular. TRaC Associates offers four different versions (transparent, bright white, high contrast and 2-sided viewing) that have an adhesive backing for ease of installation. Mounting to glass or acrylic is as simple as applying a window treatment film.

Unlike glass, a clear acrylic substrate needs to be chosen with certain characteristics.

1) Acrylic Material

Not all acrylics should be used for the mounting of films. It is important is to choose a manufacturer and brand that is a cast acrylic (as opposed to extruded) for visual clarity and additionally, an acrylic that is fully “cured” or annealed.

Inexpensive acrylics are usually extruded, and the chemical components of the acrylic continue to leak or “outgas” from the acrylic over time. Even after you have mounted a film with its water activated adhesive to the acrylic surface and it looks perfect, air pockets can appear throughout the film, giving it a spotted appearance over a few hours or a couple of days.

To avoid this, check with the manufacturer or their distributor to ensure the acrylic you are choosing is

a) cast

b)fully cured or annealed

c) will not outgas.

Need an easier approach? We have tested and recommend the following cast acrylic for the mounting of projection films. This manufacturer has distributors throughout the country.

Manufacturer: Cyro Industries Go to www.cyro.com to find a local distributor in your area.

Brand: Acrylite GP

2) Acrylic Size

Depending on your application, you may want to suspend or fly the acrylic with the projection film without a frame. This is easily done with a variety of hanging hardware elements from sources like Arakawa. So if you want the mounted film on the acrylic to appear to “float” in the air, plan to size the acrylic a little longer on one or more edges ( 1”-1 ½”) to leave room for the hanging grippers or hardware that you wish to use.

Secondly, it’s a good idea to oversize the acrylic slightly on all four sides so when the film is mounted to the acrylic, it is inset about 1/8” to 1/4 “ in from all the edges. This protects the edges of the film from being scraped or lifted off the acrylic when the acrylic projection screen panel is handled in installation or shipping.

3) Cleaning Acrylic and the Mounted TransVu film

Use soap and water to clean the acrylic and the mounted film if it gets fingerprints or smudges with a soft cloth. DO NOT use Alcohol based cleaners or Ammonia based cleaners. Both can damage the acrylic and/or the mounted film. Obviously, avoid abrasive cleaners too.

TRaC Associates is pleased to introduce a new version of the popular 2-Way projection screen that provides a projected image on both sides of the screen at the same time. The 2-Way is now available with an adhesive layer that simplifies mounting to glass or other clear substrates. This unique screen is popular in restaurants, night clubs and trade show venues.

This new versions allows clear panel screens to be suspended with a frameless, floating appearance. It is also available in pull down and motorized rolls. A perfect screen for showing video and entertainment content.

Call TRaC for more information

How Your Business Can Save Time And Money With High Tech Digital Signage

Simply put ‘digital signage’ is an electronic display device which is used in and outdoors to present constantly changing, computer generated information with full motion video, text, and animations. Digital signage is considered to be a dynamic billboard or poster.

You can call it captive audience networks, digital signage, electronic display networks, digital dynamic signage, narrowcasting, data casting, digital in-store merchandising, employee TV, captive audience networks, out-of-home media networks, retail TV, digital media networks, electronic billboards plus other terms one things is true, it’s here to stay.

The display devices used in digital signage systems include Plasma Display Panels (PDPs), liquid crystal display monitors (LCDs), cathode ray tube Monitors (CRTs), normal televisions, projection display screens, scrolling led message boards and stand alone kiosks with touch screens for interactivity.

How Digital Signage Can Save Your Business Both Time And Money:

As stated earlier, digital signs are used to display a variety of applications and technologies that extensively help in the advertising and promotion of a business. You’ve probably seen digital screens showing up in many places such as super markets, public transportation, etc. In general it can be said that digital signage completely refers to an electronically controlled screen or sets of screens which can be remotely updated over the internet without any cost or expense of changing the physical posters.

Therefore it is very easy and cost effective to change your targeted message and can be updated on hundreds or thousands of displays at a time. This new industry has led to product innovations to project images and video directly on the store windows using a reverse image screen. It is very important to use the right digital signage software package to ensure that the correct message should appear at the right time.

Here are a Few More Benefits of Digital Signage

The main advantage: A digital sign has the ability to update content and deliver your specific message to specific audiences at specific geographical locations every time and on time!

Cost and Time Savings: Your message goes out in minutes rather than weeks and you save HUGE on not having to print.

Making Money for a Change: If your location has a viable market for advertising you can now sell ad space to recoup your cost of installation. Additional revenue streams are SMART!

Command Customers Attention: A digital sign has the power to stop and get your customers attention through motion and sound just like a regular TV but the location of the screen is at a more opportune moment.

For example: let’s say you have a business selling a variety of paint from different manufactures all on one shelf. Customer ‘A’ walks in and needs paint but not sure which manufacturer to go with and would like more information. With a digital screen over that isle providing more information to your client while they wait for you to finish up and greet them, they can be watching a short paid advertising presentation from one of your manufacturers.

Studies are proving this form of advertising influences purchasing decisions exponentially!

Quick and easy update of content: The content of a digital signage system can be changed at various locations and on a predetermined schedule from one central design station by utilizing the internet.

Further information can be found by looking for digital signage online to find companies offering different products and digital signage software packages. As the price of computer hardware continues to fall rapidly I think you’ll continue to see more and more digital screens popping up in unexpected places!